No one personifies the seedy underbelly that people associate with selling more than Blake in the movie Glengarry Glen Ross. Most business people are familiar with the familiar scene between the boss and his underling, Levene, who attempts to justify … Continue reading Always Be Connecting for Marketing Success

One of the fastest growing areas of commercial real estate marketing is custom real estate maps and aerials. Drones have made creating these easier and less expensive. Drones are able to zoom in on a property in ways that an … Continue reading Aerial Maps Increase the Attractiveness of Commercial Properties

In a previous post we spoke about the continued viability of postcards as a real estate marketing tool. Despite their analog feel in this high-tech world, they are still extremely effective for getting the attention of target audiences – as much as … Continue reading A Good Plan Boosts Performance of Real Estate Marketing Postcards

Every day there is something new hitting your market. New trends, new competition, new investment opportunities and they all add-up to create a continual state of flux. To stay ahead of the competition, your commercial real estate marketing plan needs … Continue reading Adapt Your Commercial Real Estate Marketing Plan to Meet Market Needs

There’s a saying that it’s a poor carpenter that blames his tools. On the surface, the meaning of this maxim is obvious; when things go wrong, the craftsman will point to his tools and blame them for any fault in … Continue reading A Checklist of Necessary Real Estate Marketing Tools

Commercial Real Estate Email Marketing Strategy has become a huge part of the way that we Prospect and Sell Services. Before developing your next Commercial Real Estate Email Marketing Strategy, contemplate the following three questions: 1. What is my message?2. Who is my audience?3. … Continue reading Commercial Real Estate Email Marketing Strategy

From Hong Kong to England to the United States consumers around the world know where they are when they see the “golden arches.”  McDonald’s is an example of how a company has created a brand and has consistently promoted that … Continue reading Consistent Branding Essential for Commercial Real Estate

When formulating a marketing plan to brand your commercial real estate business, don’t forget about your website. Some companies ignore this critical component, and it can have consequences for your business. Commercial real estate is a competitive business that’s built on customer … Continue reading Cohesive Website Design Is Critical For Branding