The ability to conduct relevant, accurate and timely commercial real estate research can be the differentiating factor between a flourishing firm and one scrambling to pick up new business. The imperative need to be in the know carries additional weight when considering … Continue reading Approaching Commercial Real Estate Research

Marketing is one of those tricky disciplines that incorporates both art and science. While the relative ease of access to social channels and the scads of free marketing tools may make it seem easy, good online marketing takes work. Business owners … Continue reading 5 Tips for Improving Online CRE Marketing

According to Agency Sales Magazine, 8 out of 10 papers in the average American household are not looked at. That includes papers, files, cards, folders, and letters. If you’re skeptical, think about that pile of mail sitting on the kitchen … Continue reading Five Reasons to Outsource Your CRE Marketing

Remember the good ‘ol days when commercial real estate lead generation meant blanketing current and prospective clients with piles of direct mail and stuffing mailboxes with glossy flyers and brochures? Gaining the attention of a client meant making yourself stand … Continue reading A New Approach to Commercial Real Estate Lead Generation

Do you know what a bandit sign is? If not, you’re probably not alone. Despite the fact that their name conjures images of outlaws operating in isolated lawless areas, bandit signs, while illegal in many locations, are fairly mainstream. Some … Continue reading 5 Real Estate Advertising Ideas That Won’t Force You to be a Bandit

The Internet, particularly social media, has changed the way companies do business. Statistics show that 90% of buyers are influenced by what they see online, and 55% of buyers search social media for information. But that doesn’t mean business relationships are not … Continue reading Commercial Relationships and Social Selling

According to Lex Perry, Director of Marketing and Communications for Colliers International, commercial real estate marketing is “…stuck in the doldrums…” of traditional print media. While print media has traditionally been the tried and true approach in the CRE marketing … Continue reading 3 Tactics To Keep Commercial Real Estate Marketing Out Of The Doldrums

When it comes to commercial real estate offering memorandums, quality, look and feel isn’t the only thing that matters. Speed and your ability to get investment opportunities to qualified prospects is a detrimental aspect of the sales process. STOP putting commission … Continue reading 3 Factors Contributing to BAD Real Estate Offering Memorandums