At Built to Suit Brands, one of our goals is to educate commercial real estate professionals on the best and most innovative ways to market their properties and services. We write a number of commercial real estate marketing and industry specific technology articles that cover a wide spectrum of topics.
BTS Brands / July 23, 2019
Unlike most other social media sites, LinkedIn is geared specifically to building business relationships. According to the company, LinkedIn connects the world’s professionals to make them more productive and successful. With a claim like that, it’s hard to imagine why … Continue reading LinkedIn is a Marketing Must for Commercial Real Estate Professionals
read moreBTS Brands / July 22, 2019
It almost seems apropos that when you do a Google search on the word legalese that the definition that’s returned is “the formal and technical language of legal documents that is often hard to understand.” Often hard to understand! With a definition … Continue reading Lease Abstracts, Essential for Real Estate Acquisitions and Property Management
read moreBTS Brands / July 21, 2019
When the most decorated Olympian of all time first appeared on a cereal box, consumers rushed to purchase the breakfast staple. It wasn’t an unusual marketing move when Kellogs Corn Flakes adorned their cartons with the image of swimmer Michael … Continue reading Leaders Agree Outsourcing Real Estate Marketing Works
read moreBTS Brands / July 20, 2019
Ask any business owner and they will tell you the key to a successful company lies in the size of your mailing list. Email marketing is the most personal, direct, targeted and reliable way to connect get your listings in front … Continue reading Why Your Commercial Real Estate Website Should Integrate MailChimp
read moreBTS Brands / July 19, 2019
Email marketingMarketing to your own internally created database of existing and prospective clients and others can be a highly effective marketing tool. While there is a heightened awareness surrounding poor email marketing and “CAN-SPAM” laws, email marketing is not dead, … Continue reading The 5 Pillars of Commercial Real Estate Marketing
read moreBTS Brands / July 18, 2019
You’ve probably have a pretty good idea of how you want to market your commercial real estate business. Your plans may even include hiring a marketing assistant to help you execute on your vision. With so many marketing resources available … Continue reading Commercial Real Estate Marketing 12 Must Have Skills for a Commercial Real Estate Marketing Assistant
read moreBTS Brands / July 17, 2019
Imagine knowing you need to get from Point A to Point B, but you can’t even find Point A. For many commercial real estate companies, that’s how it feels when it comes to marketing their business. It’s also why clever … Continue reading Tackling Customer Needs in the Commercial Real Estate Industry
read moreBTS Brands / July 15, 2019
With your commercial real estate marketing plan created, reviewed and socialized with your team, you’re ready to move onto the next step of plan development and follow through. That means taking a closer look at who it is you’re going … Continue reading Targeting Your Commercial Real Estate Market and Who Meets the Criteria
read moreBTS Brands / July 13, 2019
It’s interesting how we remember historical events. As we are within a month of one of the most polarizing presidential elections of all time, it seems that we are being forced to recall and fact check history, events and commentary … Continue reading Do Real Estate Postcards Work?
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