If you are like the more than 65% of Americans who own a smartphone, chances are, you are reading this post from your phone, rather than a laptop or desktop. It’s no secret that smartphones have dominated web browsing. People are now looking at web sites while they are standing in a grocery checkout lines and searching for information while chatting with their friends over coffee at the local café. With this sharp increase in mobile browsing, making your website responsive, so that it automatically adjusts for any device, is imperative.
Visitors don’t want to pinch and pull their way through your web site! With a responsive site, you can create one version of your page that seamlessly modifies itself, creating a hassle free experience for your visitor.
If creating an easy experience for potential customers isn’t enough motivation to convert to a responsive web page, here are few more reasons why you need to make the switch today.
More People are Mobile
In the last five years, web browsing on mobile devices has increased dramatically. According to research from Google, more than 20% of all searches take place on a mobile device. This number skyrockets to more than 50% when local searches are taken into account. In the United States, 25% of all Internet users only have access to the web through their mobile device. If your web site is not responsive, it is likely not being accessed by a large majority of your target market.
User Experience Is Everything
In the age of fast information, users want to be able to find what they need quickly, and in a straightforward manner. Recent data from Google’s Think Insights revealed that more than 60% of visitors will leave your mobile site if they can’t find what they are looking for or begin to feel frustrated. A responsive web design ensures that your content is easily accessible, no matter what device is being used, thus, creating a smooth and easy customer experience.
SEO Responds to a Responsive Website
In 2012, SMX Advanced revealed that Google loves responsive web design. Using one URL, as opposed to having both a desktop and mobile template, make it infinitely easier for the Google bot to crawl your site. The single URL also significantly decreases the chance for on-page SEO errors. This means, in organic search results, Google is more likely to boost a responsive site. Responsiveness improves your rankings, increasing the chances for your site to be found by your ideal client.
Predicting the Future
Likely the biggest benefit of using a responsive design is that templates are created based on screen size, rather than device type. This means that your site will always display properly, no matter what screen size someone is using. As more devices are developed for web browsing, your web site will still look absolutely amazing, with no need to create new device-specific templates.
As technology continues to advance and users move towards non-traditional methods of accessing the web, it is important that your website offers users a simple, clean, easy experience, independent of which device a person chooses. Having a responsive website is no longer a nice perk to your design, it is an essential element that is crucial to the growth and success of your business.