What is commercial real estate video production?
Commercial real estate video production covers the moving-image content used to market property and build a brand — property tours, aerial flythroughs, listing teasers, market updates, testimonials, and brand films. Video conveys scale, location, and condition in ways a still image cannot, and it is increasingly the content that performs best on social and in email.
The goal is rarely cinematic for its own sake. The best CRE video answers a buyer or tenant's real questions quickly — what is it, where is it, and what is it like to be there — and then gets out of the way.
The main types of CRE video
- Property tour. A walk-through that conveys layout, condition, and feel.
- Aerial / drone. Flythroughs that show site, access, and surroundings — the moving companion to aerial mapping.
- Listing teaser. A short, punchy cut built for social and email.
- Brand / agency film. A firm-level story for business development.
- Market update & testimonial. Thought-leadership and proof content.
Inside CRE video: the formats
Most programs draw from a handful of repeatable video types.
Property and aerial
The core deal content — ground tours and drone footage that establish the asset and its setting.
Teasers and social cuts
Short-form versions sized for the platforms where buyers and tenants actually scroll.
Brand, market, and testimonial
Content that builds the firm rather than markets a single asset.
Video by asset class
Retail and multifamily reward lifestyle and aerial work; office and industrial lean on scale, access, and specs; land and development lean on aerials and renderings of what could be. BTS Brands produces video across every commercial asset class, consistent with the flyers and OMs on the same deal.
How to produce a property video, step by step
- 1
Define the goal
Listing, brand, or social — and the audience.
- 2
Plan the shoot
Shot list, locations, and aerial needs.
- 3
Capture the footage
Ground and drone footage of asset and area.
- 4
Edit the story
A tight, well-paced narrative.
- 5
Brand and caption
Graphics, branding, and captions.
- 6
Export by channel
Formats cut for web, social, and broadcast.
Have a property that deserves more than photos? Start through the BTS pathways and we'll produce a video that tells its story.
Common video mistakes
- Long edits that lose the viewer early
- No captions on social video
- Aerials with no sense of location or context
- One format pushed to every channel
- Off-brand graphics and lower-thirds
How BTS Brands produces video
We produce property tours, aerials, teasers, and brand films sized for every channel and consistent with a brokerage's wider marketing. Our background spans national brokerages and investment firms, so the work is built to market deals, not just look good. We work as an extension of your team, with flexible hourly and per-package pricing. It’s how commercial real estate video production earns its place in the marketing budget.
Frequently asked questions
What kinds of CRE videos do you produce?
Property tour videos, listing highlight reels, aerial pieces, and firm or team videos, edited and branded for marketing.
Do you handle filming and editing?
We coordinate capture and handle editing, motion, and branding to deliver a finished, on-brand video.
Where do the videos get used?
On listing pages, websites, email campaigns, and social, wherever motion tells the property's story better than stills.