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The Media Desk

What two decades of CRE production teaches, written down — articles on the craft of deal marketing, straight from inside the back office. This is where the blog lives, and where everything we publish lands first.

Nov 3, 2023

Why Well Thought Out Site Maps, Wire Frames & Style Guidelines are Crucial for Commercial Real Estate Websites

In today’s digital age, businesses rely heavily on their online presence to attract and retain customers. Commercial real estate companies are no exception to this rule.…

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Oct 18, 2022

The Impact of Interest Rate Hikes on Commercial Real Estate Marketing

If you're a commercial real estate agent, you know that interest rate hikes can greatly impact your business. When the Federal Reserve raises interest rates, it…

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Sep 16, 2022

Picking the Right Commercial Real Estate Marketing Materials

Whether you're marketing properties through a website or in-person interactions, the right commercial real estate marketing materials can make or break your success. An article by…

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Jun 6, 2022

Defining what Marketing Success Looks Like Within the Commercial Real Estate Industry

Marketing success within the commercial real estate industry can be difficult to quantify. What does it really mean to be successful in this field? Is it…

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Apr 18, 2022

Real Estate Maps are Essential when Selling a Property

Real Estate Maps are Essential when Selling a Property When selling a commercial property, it is essential to have accurate real estate maps. Offering memorandums, broker…

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Apr 5, 2022

The Evolution of the Real Estate Logo and Brand Development

A real estate logo is one of the most important elements of real estate branding. It is the first thing that potential clients will see, and…

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Mar 3, 2022

Creating a Rock Solid Commercial Real Estate Marketing Plan

Too often today, businesses embark on marketing programs without a solid plan in place. A good commercial real estate marketing plan will guide your business's advertising,…

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Mar 3, 2022

Your Commercial Real Estate Website is Essential to Your Business

In a world where human contact is certainly more limited, putting your best foot forward now, more than ever, means having a great commercial real estate…

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Mar 3, 2022

Your Brand Speaks Volumes About Your Real Estate Business

One of the biggest challenges in real estate is finding leads. Beyond websites, the unspoken impact of a company's offerings comes down to brand. A brand…

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Dec 6, 2021

Marketing Plan for New Real Estate Companies

You’re starting a new brokerage shop, fantastic! I want to equip you with a SEVEN-STEP marketing plan to get you ramped up as quickly as possible.…

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Dec 3, 2021

A Good OM (Offering Memorandum) is a Confidence Builder

Your commercial real estate marketing materials like real estate flyers and commercial real estate signs establish your brand and generally provide an overview of your business. An offering memorandum,…

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Dec 3, 2021

How to Develop a Commercial Real Estate Offering Memorandum

Among the various real estate flyers and brochures you need to run your business, none are so closely tied to new revenue as the offering memorandum. Sure, your…

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Keeps us on the cutting edge of commercial real estate marketing.
Perry Guest Companies
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