Home/Pathways/Virtual Marketing Dept.
A one-of-a-kind, CRE-niche back office service — dedicated specialists who work like your own people and produce like an assembly line, for a fraction of what a hire costs. Set your monthly level, scale it as the book shifts, and let the department run without the overhead of building one.
Not ready for a monthly commitment? Start with a one-time block of hours.
Give the department a platform worth running. Sites, listings, hosting.
Monthly · recurring
A dedicated, CRE-native team on monthly retainer — concierge-level service at our lowest hourly rates. Set your level, scale it as the book shifts.
Department pricing
Full rates live on the Menu.
Everything the back office produces
The full catalog, handled end to end — deal marketing, brand collateral, campaigns, and the web upkeep underneath it.
The math
This is why the VMD exists — a bench of dedicated specialists instead of a single person, at a fraction of the cost.
| The in-house hire | The freelancer patchwork | The BTS VMD | |
|---|---|---|---|
| Annual cost | Salary + benefits + software + management | Unpredictable, quoted per project | From $1,125/mo, all-in — up to 70% less than running it in-house |
| Who does the work | One generalist wearing every hat | A different stranger every project | Dedicated specialists — design, production, web, and campaigns, each in their lane |
| CRE fluency | Depends on the hire | Rarely — expect translation overhead | Native. OMs, BOVs, and deal marketing are all we do |
| Ramp-up | Months of onboarding | Re-brief from zero, every time | Days. We hold your brand standards so you never repeat yourself |
| Coverage | PTO, sick days, turnover risk | Availability roulette | Always on — a standing cadence that doesn’t take vacations |
| Scale | Fixed capacity | Renegotiate every swing | Dial it monthly — move your hour level with the book |
A better product, from specialists — not a compromise to save money.
In practice
We learn your brand, your brokers, and your preferences — and hold them. Work comes back the way your own team would have done it, without being asked twice.
We’re an assembly line for CRE marketing — OMs, flyers, campaigns, and decks turned out on deadline, week after week, without the quality slipping.
White glove means exactly that. Send it in and it comes back finished — proofed, on brand, ready to distribute. No managing your marketing vendor.
How it runs: a dedicated team behind an intake shaped to yours — you send the work, we handle everything between request and delivery.
Without a team in-house, BTS Brands fills the void of your marketing department — you won’t regret it.
Tell us what you're working on — an asset, a pitch, a brand, a platform, or a standing workload — and a CRE-native team will follow up within one business day. No call center, no account-manager runaround.
We reply within one business day. No spam, ever.
Your note is with the BTS team. We'll be in touch within one business day.