Whether you’re marketing properties through a website or in-person interactions, the right commercial real estate marketing materials can make or break your success.

An article by Fit Small Business states, “Real estate marketing materials are essential to establish your professional brand and generate leads to build your business.”

Your brochures, flyers, and other marketing materials should follow a few design principles in order to appeal to your target audience and eventually result in a sale.

You must be able to tell a compelling story about the property to attract potential customers. For that purpose, your marketing materials should be both informative and visually appealing. Whether you’re selling an apartment complex in a small town, a luxury property, or a piece of land in the middle of the city, design is key.

The right commercial real estate marketing materials will highlight the property’s best features. A good quality listing can be enhanced with professional drawings and plans. These can be used for listing information and for guiding property inspections. It’s advisable to provide your clients with at least three different marketing options for a given property. Choosing which ones to use depends on your budget and your belief that marketing techniques will lead to more inquiries.

Besides brochures and flyers, you also need to have a good offering memorandum. It serves as an introduction to the various real estate opportunities available to prospective investors. CFI Real Estate Investments states that an offering memorandum “enables the investor to understand in detail the investment, so as to help them assess their interest in participating in the deal.” It contains information about the property, its location, and demographics. A good offering memorandum will also reinforce your brand image and generate interest among potential investors.

A good flyer or brochure contains high-resolution photos of the property, instantly capturing the buyer’s attention. While the images on your flyer shouldn’t distract from the CTA (call to action), they should be relevant to the property and showcase its top features. If you prefer to do things in-house, using a commercial real estate flyer template can reduce the time needed to prepare high-quality fliers with consistent branding efficiently and effectively.

Besides brochures, you can also use virtual tours for your real estate marketing. These can be easily embedded into your brochures. Another great option is using videos in real estate marketing materials. This type of marketing method is growing in popularity in the real estate market, and virtual tours provide a unique experience to viewers.

Real estate brochures should also include the name of your real estate agent, a website URL, and social media links. It is also important to include your contact details so potential customers can contact you. Also, make sure to use a variety of images and text to make your brochures more appealing.

A successful commercial real estate marketing plan should include multiple tactics to gain new leads, close profitable deals, and grow your business. Whether you are using the internet or offline marketing, an effective commercial real estate marketing plan will make you stand out from your competitors and build a brand that lasts.