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Brand Standards

A clean vector redraw of your mark, or a new logo from three concepts, at a fixed price.

Brand Standards guide

Fictional sample

Choose your tier

Something past these tiers? Request a quote, schedule a consultation or ask Jane.

Add to order · $195

After you order

What happens after you order

  1. Right away

    Order confirmed

    An email confirms your order, then a note with your ready-by time.

  2. When your inputs are complete

    Your brief and files

    Send the brief and your files from the link in that email. If something is missing, we tell you exactly what.

  3. 24 hours for a redraw; 1 to 2 weeks for a new logo

    First draft

    Arrives by your ready-by time, with a download link.

  4. 12 business hours per round

    Revision rounds

    Two rounds, 12 hours each. Send one set of comments; each round comes back within 12 hours of your complete comments, Monday to Friday, Eastern time.

  5. PNG, JPEG, AI, SVG, EPS and PDF.

    Final files

    Vector and image files in every format · A download link, good for 7 days.

If we got it wrong, we fix it for free, every time.

What’s included

Vector redraw3 boards

Your existing mark, rebuilt as vectorColor, black and white versionsAI, EPS, SVG, PNG, JPEG and PDF

  1. 1Cover
  2. 2Before and After
  3. 3Final Versions

Logo starter6 boards

3 concepts2 rounds of refinementFinal files in every formatTurnaround 1 week

  1. 1Cover
  2. 2Concept 1
  3. 3Concept 2
  4. 4Concept 3
  5. 5Refinement
  6. 6Final Versions

Logo + brand sheet7 boards

The logo starterA one-page brand sheet: colors, fonts, clear space, usageFinal files in every formatCorrections Two rounds, 12 hours each, plus one refinementTurnaround 2 weeks

  1. 1Cover
  2. 2Concept 1
  3. 3Concept 2
  4. 4Concept 3
  5. 5Refinement
  6. 6Final Versions
  7. 7Brand Sheet

Files you receive

  • Vector: AI, EPS, SVG and PDF
  • PNG with transparency, 2000 px, in color, black and white
  • JPEG, 2000 px, in color, black and white
  • Brand sheet PDF on the top tier
Details and terms

About this piece

Redraw: your existing mark rebuilt as clean vector files, in every format you will need.

New logo: three concepts, two rounds, then the final files. The top tier adds a one-page brand sheet.

Every tier fills a template: ours, or yours at the same price. Want something designed from scratch? That is Custom.

For Brokerages, teams, funds and single assets

You bring the docs. We take care of the rest.

Turnaround

24 hours for a redraw (1 to 2 weeks for a new logo), counted on business days (Mon-Fri, Eastern) from the moment your payment has cleared and your inputs are complete. Complete by 2:00 PM ET and the clock starts that day; later, it starts the next business day. Missing an input pauses the clock, and we tell you exactly what is missing.

What you send

  • For a redraw: the best copy of your mark you have
  • For a new logo: the name, what you do, who you serve, logos you like and do not like

Not included

  • Trademark search or registration
  • A full brand identity system (Custom)
  • Business cards and stationery (see those products)

Corrections

Each print or digital piece includes two revision rounds. A round is one set of comments sent together. Send your comments within 7 days of each delivery. Each round comes back within 12 hours of your complete comments; the 12 hours count Monday to Friday, Eastern time, and comments that arrive after 2:00 PM ET start at 9:00 AM ET on the next business day. A comment that changes the layout, adds a section or reorders pages is a re-layout round, outside the two, at $125; we confirm the price with you before we start. Anything we got wrong is fixed free and never counts as a round. Further rounds: $50 light, $125 re-layout. Orders keep the terms they were bought under.

Extra rounds after the included ones: light edits (text, a photo, a number) $50 per round; new content or re-layout $125 per round; larger changes are quoted before we start.

Fixes and refunds

Fixed price, paid at checkout, and no refunds after purchase. Anything we got wrong is always fixed free and never counts as one of your tier's included revision rounds; see our terms.

Already a BTS client?

Already a BTS client on a retainer or VMD plan? Send it to [email protected] as usual; it draws from your hours.

Need something outside these tiers?

Schedule a consultation or ask Jane, our AI assistant.

Outsourced marketing admin — flyers, tour books, competition maps — with a quicker turnaround than I got at a larger firm.
R1 Partners
Get in touch

Let's build the marketing behind your next deal.

Tell us what you're working on — an asset, a pitch, a brand, a platform, or a standing workload — and a CRE-native team will follow up within one business day. No call center, no account-manager runaround.

  • A CRE-native team — no translation, no learning curve
  • Turnaround that keeps pace with your pipeline
  • Engagements from a single project to a full department

We reply within one business day. No spam, ever.

Got it — thank you.

Your note is with the BTS team. We'll be in touch within one business day.