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Your successful negotiations turned into case studies can help you close more deals by demonstrating that you’re a market leader who can address all clients’ needs. A professionally prepared case study can help your commercial real estate marketing efforts.
You’re an experienced broker. As such, you’ve worked through hundreds of transactions helping your clients derive maximum value from a transaction. By explaining your process, presenting a nicely formatted transaction, and some information about your firm, a good commercial real estate case study will have you engaging more clients.
Case studies are a great way to build trust with your clients and demonstrate your expertise in overcoming challenges. A professionally designed case study in the hands of an experienced account executive can help control the narrative of a transaction and overcome objections.
Commercial real estate case studies can cover a range of topics. Active buyers and investors want to read about and understand the market from numerous perspectives. This opens the door for you to share experiences from every aspect of your business.
Marketing: Did you help a client market a particularly unusual property that maybe wasn’t getting any interest? Talk about how you did things differently to attract attention in the marketplace.
Challenges: Not every commercial real estate transaction goes smoothly. Demonstrating how you addressed those challenges and created a successful outcome for your client is what prospective investors want to read about.
Timing: What do you do when a client comes to you with a tight time constraint for a lease? It’s not always easy to put that client on the right property. Use a case study to demonstrate how you met that constraint and successfully transitioned the client into the new space.
Work with a real estate marketing agency that has a deep understanding of commercial real estate industry and know what it takes to market your firm. They’ll help you engage readers with these features with clean and modern design, well-placed real estate graphic design, and an overall presentation that echoes everything you’ve put into your real estate branding.
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