If you’re a commercial real estate agent, you know that interest rate hikes can greatly impact your business. When the Federal Reserve raises interest rates, it usually means that borrowing costs for businesses go up. And when borrowing costs go … Continue reading The Impact of Interest Rate Hikes on Commercial Real Estate Marketing

Whether you’re marketing properties through a website or in-person interactions, the right commercial real estate marketing materials can make or break your success. An article by Fit Small Business states, “Real estate marketing materials are essential to establish your professional … Continue reading Picking the Right Commercial Real Estate Marketing Materials

Commercial real estate has always been a complex and ever-changing market. But in today’s digital age, the way it is bought and sold is changing faster than ever before. Skype, Zoom, and Google Meets are replacing in-person meetings, virtual walkthroughs … Continue reading Technology Drives Changes in Commercial Real Estate

Marketing success within the commercial real estate industry can be difficult to quantify. What does it really mean to be successful in this field? Is it all about generating leads? Closing deals? Making a certain amount of money? While there … Continue reading Defining what Marketing Success Looks Like Within the Commercial Real Estate Industry

Real Estate Maps are Essential when Selling a Property When selling a commercial property, it is essential to have accurate real estate maps. Offering memorandums, broker opinions of value and real estate flyers all rely on good maps to help … Continue reading Real Estate Maps are Essential when Selling a Property

A real estate logo is one of the most important elements of real estate branding. It is the first thing that potential clients will see, and it needs to be eye-catching and memorable. Over the years, real estate logos have … Continue reading The Evolution of the Real Estate Logo and Brand Development

Too often today, businesses embark on marketing programs without a solid plan in place. A good commercial real estate marketing plan will guide your business’s advertising, promotion, and communications. According to SuccessWise, “Marketing is what drives your target audience to … Continue reading Creating a Rock Solid Commercial Real Estate Marketing Plan

In a world where human contact is certainly more limited, putting your best foot forward now, more than ever, means having a great commercial real estate website. Here’s why and how the right real estate marketing agency can help. Make … Continue reading Your Commercial Real Estate Website is Essential to Your Business