By Jordan Lipsey
In today’s digital age, businesses rely heavily on their online presence to attract and retain customers. Commercial real estate companies are no exception to this rule. Having a clear and well-thought-out website can make all the difference in the competitive world of commercial real estate. However, before developers can start working on website development, foundational elements must be established. In this article, we will explore the importance of well-thought-out site maps, wire frames, and style guidelines for commercial real estate websites.
A site map is an essential tool that helps organizations visualize the hierarchical structure of their website. It is an overview of every page that the website will contain, including subsections and the relationships between them. The primary aim of a site map is to provide the framework for the website design, so when developers work on the site, they follow a consistent structure. A site map is critical for commercial real estate websites because it helps ensure that every aspect of the business that requires a web presence is captured accurately.
Wireframes serve as an outline for the individual pages within your site map. They define the content structure of each page and capture elements related to user interface and technological integrations. Incorporating on-page SEO planning during the wireframe process is essential. This involves identifying targeted keywords for each page, outlining page titles and descriptions, crafting compelling copy, and establishing appropriate internal URLs.
Once the website’s structure and layouts have been established, the focus then shifts to style and aesthetics. A style guide for a commercial real estate website includes elements such as fonts, colors, logos, and images. It ensures that all branding elements are consistently used throughout the website, creating a cohesive look and feel. A style guide is important because it reduces confusion and promotes brand recognition among site visitors. It sets expectations for the design of the site and helps keep designers focused and on track.
Creating a successful commercial real estate website requires a solid foundation in the form of site maps, wireframes, and style guidelines. These foundational elements help establish a clear structure, promote consistency, and provide a basis for communicating ideas between developers and stakeholders. The upfront investment in site mapping, wireframing, and style guide creation pays dividends by ensuring that key elements such as lead generation and calls to action are given the importance they deserve. By setting a strong foundation, commercial real estate companies can build web assets that keep them ahead of their competitors.
Require assistance in developing your site map, wireframe, and style guidelines for your website? At BTS Brands, our team adopts a consultative approach to ensure we build the most exceptional website tailored to your needs and company.
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