Don’t hesitate to make your own commentary on the Commercial Real Estate Research that you provide.
Beyond the raw facts, readers want to hear your opinion and will find that particularly engaging – think about why some people are drawn to talk radio. At first, this may be difficult to do, but adding your commentary will surely show that you’re an expert and a thought leader, particularly if you’re in contrast to accepted understanding of the market.
Finally, don’t forget that you worked hard to gather, organize and curate your Commercial Real Estate research, don’t just give it away freely. If there’s a link within your real estate newsletters to a market study, create a form and ask people to leave their name and email in exchange for access. If you’re providing good information, they’ll be more than happy to pay that price. With their email address collected and added to your commercial real estate CRM, target these prospects with an automated email marketing campaign to stay in constant contact. Now that they’re on your list, you have the start of an on-going, research-driven relationship.