The Tour Book should be functional as a decision-making resource
Remember, a tour book will be carried by the prospective client on the day of the tour. It should be functional as a decision-making resource. Doing small things like including a space for notes and comments, for example, ensures utility. A professional tour book should also feel good in the hand. Too often, brokers skimp by photocopying pages onto plain paper—that goes a long way toward convincing the prospective client that you lack professionalism. Be sure to work with a professional to create a great-looking book. Good supporting commercial real estate marketing materials help to create a winning property tour.