Th SEO Case Study
Steven is a Commercial Real Estate Investment Sales Broker in Los Angeles. On his website he wrote a blog posting about how Green Initiatives are effecting power consumption in the State of California. Even though Steve might have written an excellent article that has all of the key components of great SEO, he’s more likely to have an environmental activist read his post than a Seller of Commercial Real Estate Property. If Steve is looking to pick up Investment Sale Listings, it would have been more beneficial for him to write on Office Occupancy and the effect on Cap Rates or International Investors buying up value add opportunities in San Francisco. The point of this example is to show the benefit of keeping the end user in mind – write to the prospect and include keywords that you expect to be searched, i.e. Commercial Real Estate Investment Sales Los Angeles.
As I just mentioned, content developed for the end user incorporating key words you expect to be searched for is a good thing. One thing to avoid is stuffing, stuffing is writing for the search engines and developing articles that sound unnatural because of the over usage of keywords. This does not work and could potentially be classified as black hat methods. Black hat methods can produce quick results in a short period of time but will eventually fade and lose the ability to regain good SEO standing. The alternative is white hat SEO, white hat can be defined as developing quality organic content that links to sites of authority.