Marketing success within the commercial real estate industry can be difficult to quantify. What does it really mean to be successful in this field? Is it all about generating leads? Closing deals? Making a certain amount of money? While there are certainly many ways to measure success, three key factors are essential for any successful marketing strategy within this industry: lead generation, brand awareness, and productivity.
Generating Leads: Tips for Commercial Real Estate Marketing
The commercial real estate industry has changed a great deal in the last 20 years. The Internet has had a huge impact, making it easier than ever for buyers and sellers to connect and do business online. As a result, lead generation has become increasingly important, and successful real estate marketers need to be able to generate leads through online channels such as commercial real estate websites.
Sagar Waykar of Infidigit said, “Having a website with a presence on social media has become the need of the hour. If you are a business owner and do not own a website, you might be losing a lot of potential customers online.”
Your commercial real estate website is a prime lead generation tool, and there are a few things you can do to make sure it is as effective as possible. First, your real estate website design should have lead generation in mind. It should be easy for visitors to find your contact information and fill out forms. Second, your website should be optimized for search engines so that potential leads can easily find you when they are. And finally, the website should have high-quality real estate graphic design elements.
Increasing Brand Awareness in Commercial Real Estate
Despite the many technological advances that have been made in recent years, there are still many tasks that still require a hands-on approach to be effective.. These tasks are often done by in-house personnel, but in some cases may be outsourced to a specialized commercial real estate marketing agency.
Video conferences are a great way to stay connected with colleagues and clients, but there is no substitute for meeting in person to discuss important business deals. When technology, such as a commercial real estate website or a mobile app for your brokerage, drive leads, the technology is serving you, not the other way around.
Kristopher Jones wrote for Forbes, “Branding has always been a vital part of business, but it may be more important now than ever before.”
Technology can also help increase brand awareness. An effective commercial real estate marketing strategy should include increasing brand awareness. In addition to having a strong online presence, this can be done through things like networking events, professional marketing materials, and face-to-face interactions.
Does Technology Decrease the Broker’s Role in Commercial Real Estate Marketing?
The rise of technology has led some to believe that the broker’s role is decreasing. However, this is not the case. Technology has made it easier than ever for brokers to connect with potential clients and customers, but it has not replaced the need for personal relationships. In fact, technology has made the broker’s role more important than ever. Technology, like social media, email marketing, and aerial photography has given brokers the ability to connect with a wider audience and build relationships that would not have been possible without it.
Daniel Maloney, head of sales at Owners.com, said. “Technology will continue to revolutionize the real estate market, but consumers still value and rely on their real estate agent.”
BTS Brands Can Help Behind-the-Scenes to Increase Brokerage Productivity
BTS Brands creates high-quality commercial real estate websites. Real estate website design is our specialty, and we can help you create a website that is easy to use, looks great, and is optimized for lead generation.
In addition to real estate websites, we also offer a variety of other services, such as branding, commercial real estate graphic design, and marketing consultation.
One of the largest time-saving and budget-saving services we offer is real estate templates. Templates help maintain consistency in brand identity across the brokerage, which increases brand awareness. A professionally designed template lends itself to reuse and shortcuts the need for additional headcount. Templates are available for offering memorandums, pitch decks, flyers, listing presentations, and more.
BTS Brands offers a variety of different templates for both print and online viewing. Of course, if you prefer, our creative team can build you customized marketing materials to fit every commercial real estate marketing need.
Contact BTS Brands today to discover how our real estate marketing agency can guide you to marketing success. Our expertise covers the entire gamut of commercial real estate marketing needs including email marketing, company brochures, social media, branding, video production, and more.