One of the biggest challenges in real estate is finding leads. Beyond websites, the unspoken impact of a company’s offerings comes down to brand. A brand audit of commercial real estate flyers, offering memorandums, and all of your customer touchpoints … Continue reading Your Brand Speaks Volumes About Your Real Estate Business

The last two years have shown increasing digital disruption in the way that business is conducted throughout the country and the world. While video marketing was extremely effective prior to the pandemic, it became vital during the pandemic and will … Continue reading Improve Visibility with Real Estate Video Production

When considering locations for a new business or a new branch, companies like to evaluate the surrounding location to determine an area’s potential for sales, growth, and value. A real estate map showing nearby retail and amenities gives potential clients … Continue reading Real Estate Maps Engage Prospects and Demonstrate an Area’s Potential

You’re starting a new brokerage shop, fantastic! I want to equip you with a SEVEN-STEP marketing plan to get you ramped up as quickly as possible. Let’s set the stage with a scenario we hear ALL the time. “My partner … Continue reading Marketing Plan for New Real Estate Companies

Your commercial real estate marketing materials like real estate flyers and commercial real estate signs establish your brand and generally provide an overview of your business. An offering memorandum, on the other hand, should drive sales. While these are typically used for investment … Continue reading A Good OM (Offering Memorandum) is a Confidence Builder

Among the various real estate flyers and brochures you need to run your business, none are so closely tied to new revenue as the offering memorandum. Sure, your marketing brochures and other materials establish your brand and generally provide an overview of … Continue reading How to Develop a Commercial Real Estate Offering Memorandum

French author, Antoine de Saint-Exupéry, once said that “a goal without a plan is just a wish”. If you have been thinking about creating or updating your real estate marketing plan, you may want to consider the writer’s words. Too often … Continue reading Your Real Estate Marketing Plan – Simplified

In marketing your commercial real estate company, it’s natural to want to put your best foot forward. Each day you’re making decisions that will hopefully elevate your company to higher levels. Whether you instinctively carry extra business cards, take the time … Continue reading Professional Images ‘Speak Volumes’ in Selling Properties