The last two years have shown increasing digital disruption in the way that business is conducted throughout the country and the world. While video marketing was extremely effective prior to the pandemic, it became vital during the pandemic and will be going forward. With the shift to digital, real estate video production isn’t slowing down and is not likely to go anywhere.

Consumers of all kinds have become accustomed to video marketing and virtual meetings for work, school, and more. Many companies began offering virtual tours of areas such as museums and galleries, nature trails and zoos. Commercial real estate has also seen a shift to virtual meetings and tours with clients for safety and convenience.

Video marketing is now, more than ever, an essential part of the marketing puzzle for commercial real estate companies and agents. The National Association of Realtors states, “Embedded video drives 157% more organic search results to your website and real estate listings with videos get 403% more inquiries than those without.” Working with professionals that understand the commercial real estate industry will enhance your video production efforts. Here are some types of videos to consider producing for a company commercial real estate website.

Brokerage Firm Introduction
A professionally produced video introducing your brokerage firm and team members helps create a familiarity between the team and potential clients. Hearing from the people involved what the brokerage is about and how the team is experienced and ready to help that client also establishes trust and can act as a form of real estate lead generation; converting visitors to customers, customers to sales.

Drone Video
Increase interest, and therefore sales, for commercial real estate properties by offering video to showcase the property. Drone footage can show the overall footprint of the building(s) on the property and give an overview of the surrounding area. Drone video is also helpful for showing the scale of land for sale. A professional 60 to 90-second commercial real estate drone video is not overly prohibitive in terms of price and the exposure you gain is well worth the investment.

Eksposure, a photography resources blog states, “If you are hiring a drone pilot for your real estate project, look for one that specializes in the field and has previous experience. It is recommended to ask for their portfolio of the previous work.”

Immersive Tours
Beyond tour books, immersive video tours will increase potential sales by allowing companies and investors from all over to view and tour the property without the expense and hassle of travel. This type of video is a great way to highlight amenities, showcase renovations or bring special attention to areas of particular interest. Tours should range from 30 seconds to around two minutes in length.

Including links or QR codes on other commercial real estate marketing collateral; that directs potential buyers to a video will provide an additional wealth of information to without taking up much space on the page. Investing in real estate video production will prove lucrative for any commercial real estate firm.

A Must Have for 21^st Century Commercial Real Estate Marketing
Technology keeps moving forward and your company needs to keep up. Using video to help market your brand and showcase investment opportunities demonstrates that you’re a leader.