Commercial Real Estate Websites are a great way to boost your CRE business, essential in the age of the fast-paced digital economy. You’re likely aware of (and probably use) advertising methods like traditional media and good, old-fashioned word-of-mouth. But to … Continue reading Commercial Real Estate Websites and Reasons Why You Need One

In the age of the Internet, phones that double as computers, mobile apps, email marketing, and of course, social media, the notion of sending direct mail the old fashioned way may seem a bit, well, old fashioned. However, as social media feeds and email … Continue reading Is Direct Mail Dead? Not Even Close!

Lead generation is one of the most daunting tasks in any business and commercial real estate is no exception. You don’t want a list that is outdated or includes cold leads. One marketing strategy brings hot leads to you and … Continue reading Make Blogging a Lead Generation Machine

Developing great content for your commercial real estate website doesn’t have to be difficult. In fact, by applying a few simple principles you can easily begin to create great content that will increase traffic to your site, and set yourself … Continue reading How to Create Great Content for Your Commercial Real Estate Website

The scene: Marketing 257 at the state college, Anytown USA The assignment: Based on the chapter reading and the in-class discussion, develop a logo for a new brand from one of three product categories: a chocolate bar, jeans, or sunglasses … Continue reading Logo Psychology In Commercial Real Estate Marketing

One of the biggest mistakes that commercial real estate professionals make, including marketers and webmasters, is considering search engine optimization (SEO) a one-and-done activity.  Doing SEO correctly requires tireless dedication to continually improving search results. In the commercial real estate industry, building … Continue reading Time for An SEO Checkup

Have you thought about commercial real estate postcards lately? That’s right, the time tested real estate direct mail marketing technique. While definitely not as mainstream today as inbound marketing, real estate social media or search engine optimization, this simple marketing tactic … Continue reading 4 Ways to Rethink Commercial Real Estate Postcards

Commercial real estate, unlike some businesses today, is still driven through relationship building. Sometimes, those relationships are built by marketing your successes, but most of the time it’s done by meeting new people and by maintaining the connections with the people … Continue reading LinkedIn Can Expand Your Horizons