The Impact of Interest Rate Hikes on Commercial Real Estate Marketing
If you’re a commercial real estate agent, you know that interest rate hikes can greatly impact your business. When the Federal Reserve raises interest rates, it usually means that borrowing costs for businesses go up. And when borrowing costs go … Continue reading The Impact of Interest Rate Hikes on Commercial Real Estate Marketing
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Picking the Right Commercial Real Estate Marketing Materials
Whether you’re marketing properties through a website or in-person interactions, the right commercial real estate marketing materials can make or break your success. An article by Fit Small Business states, “Real estate marketing materials are essential to establish your professional … Continue reading Picking the Right Commercial Real Estate Marketing Materials
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Technology Drives Changes in Commercial Real Estate
Commercial real estate has always been a complex and ever-changing market. But in today’s digital age, the way it is bought and sold is changing faster than ever before. Skype, Zoom, and Google Meets are replacing in-person meetings, virtual walkthroughs … Continue reading Technology Drives Changes in Commercial Real Estate
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Rethinking Your Commercial Real Estate Marketing Strategy
Economist, researcher, and teacher, Michael Porter, once said, “The essence of strategy is choosing what not to do.” When it comes to developing a strategy for your commercial real estate company, nothing could be truer. Today we have so many … Continue reading Rethinking Your Commercial Real Estate Marketing Strategy
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Your Real Estate Marketing Plan – Simplified
French author, Antoine de Saint-Exupéry, once said that “a goal without a plan is just a wish”. If you have been thinking about creating or updating your real estate marketing plan, you may want to consider the writer’s words. Too often … Continue reading Your Real Estate Marketing Plan – Simplified
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Marketing Plan for New Real Estate Companies
You’re starting a new brokerage shop, fantastic! I want to equip you with a SEVEN-STEP marketing plan to get you ramped up as quickly as possible. Let’s set the stage with a scenario we hear ALL the time. “My partner … Continue reading Marketing Plan for New Real Estate Companies
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How Can Inbound Marketing Help Your Real Estate Business?
Let’s imagine you run a business. You’ve done all the “usual” things to get the word out to new customers: Email marketing, direct mailings, Social Media Posts… why you’ve even managed to snag a spot on a billboard soaring 30 … Continue reading How Can Inbound Marketing Help Your Real Estate Business?
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6 Must Haves for a Great Commercial Real Estate Marketing Package
I was car shopping recently. It’s an activity that I don’t particularly enjoy. For me, cars are a utility. Something that I need to own in order to live a modern, suburban lifestyle. It is a means of getting me … Continue reading 6 Must Haves for a Great Commercial Real Estate Marketing Package
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Setting Goals is a MUST for Great Real Estate Marketing Plans
At some point during the year, just about every business goes through a process of evaluating what’s been accomplished. For public companies, that usually happens at the end of the fiscal year, as shareholders and other stakeholders anxiously await earning … Continue reading Setting Goals is a MUST for Great Real Estate Marketing Plans
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Flighting, The Shortest Route to Your Commercial Real Estate Marketing Goals
One of the more interesting things about air travel is the concept of great circle flying. There’s a whole realm of mathematics that deals with idea of the great circle, which is based on the notion of a geometric plane … Continue reading Flighting, The Shortest Route to Your Commercial Real Estate Marketing Goals
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Print Marketing is as Relevant as Ever
As you sit with your team creating your budget for the upcoming fiscal year you’ll try to determine what kind of funds you will allocate to marketing your commercial real estate company. Breaking it down further, you’ll need to decide … Continue reading Print Marketing is as Relevant as Ever
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Expert Advice for a Mid-year Marketing Strategy Assessment
As the mercury in the thermometer rises and the dog days of summer take hold, it’s a great time to review your commercial real estate marketing strategy. At a time when business is often slower, and staff seem to be … Continue reading Expert Advice for a Mid-year Marketing Strategy Assessment
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