Rethinking Your Commercial Real Estate Marketing Strategy
Economist, researcher, and teacher, Michael Porter, once said, “The essence of strategy is choosing what not to do.” When it comes to developing a strategy for your commercial real estate company, nothing could be truer. Today we have so many … Continue reading Rethinking Your Commercial Real Estate Marketing Strategy
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Your Real Estate Marketing Plan – Simplified
French author, Antoine de Saint-Exupéry, once said that “a goal without a plan is just a wish”. If you have been thinking about creating or updating your real estate marketing plan, you may want to consider the writer’s words. Too often … Continue reading Your Real Estate Marketing Plan – Simplified
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Marketing Plan for New Real Estate Companies
You’re starting a new brokerage shop, fantastic! I want to equip you with a SEVEN-STEP marketing plan to get you ramped up as quickly as possible. Let’s set the stage with a scenario we hear ALL the time. “My partner … Continue reading Marketing Plan for New Real Estate Companies
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How Can Inbound Marketing Help Your Real Estate Business?
Let’s imagine you run a business. You’ve done all the “usual” things to get the word out to new customers: Email marketing, direct mailings, Social Media Posts… why you’ve even managed to snag a spot on a billboard soaring 30 … Continue reading How Can Inbound Marketing Help Your Real Estate Business?
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6 Must Haves for a Great Commercial Real Estate Marketing Package
I was car shopping recently. It’s an activity that I don’t particularly enjoy. For me, cars are a utility. Something that I need to own in order to live a modern, suburban lifestyle. It is a means of getting me … Continue reading 6 Must Haves for a Great Commercial Real Estate Marketing Package
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Setting Goals is a MUST for Great Real Estate Marketing Plans
At some point during the year, just about every business goes through a process of evaluating what’s been accomplished. For public companies, that usually happens at the end of the fiscal year, as shareholders and other stakeholders anxiously await earning … Continue reading Setting Goals is a MUST for Great Real Estate Marketing Plans
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Flighting, The Shortest Route to Your Commercial Real Estate Marketing Goals
One of the more interesting things about air travel is the concept of great circle flying. There’s a whole realm of mathematics that deals with idea of the great circle, which is based on the notion of a geometric plane … Continue reading Flighting, The Shortest Route to Your Commercial Real Estate Marketing Goals
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Print Marketing is as Relevant as Ever
As you sit with your team creating your budget for the upcoming fiscal year you’ll try to determine what kind of funds you will allocate to marketing your commercial real estate company. Breaking it down further, you’ll need to decide … Continue reading Print Marketing is as Relevant as Ever
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Expert Advice for a Mid-year Marketing Strategy Assessment
As the mercury in the thermometer rises and the dog days of summer take hold, it’s a great time to review your commercial real estate marketing strategy. At a time when business is often slower, and staff seem to be … Continue reading Expert Advice for a Mid-year Marketing Strategy Assessment
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Professional Images ‘Speak Volumes’ in Selling Properties
In marketing your commercial real estate company, it’s natural to want to put your best foot forward. Each day you’re making decisions that will hopefully elevate your company to higher levels. Whether you instinctively carry extra business cards, take the time … Continue reading Professional Images ‘Speak Volumes’ in Selling Properties
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Think You Know Real Estate Marketing Tools? Take this quiz.
Baseball, while it is “America’s pastime”, it creates barely a blip of interest among sports enthusiasts worldwide. The cyclical three-up, three-down nature of the game, the lack of physical contact and the typically low scores have all been speculated as … Continue reading Think You Know Real Estate Marketing Tools? Take this quiz.
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Three Reasons to Outsource Your CRE Marketing Needs
Product, price, place, promotion are the so-called, “4Ps” of marketing. These components of the marketing mix represent the levers that can be moved in advancing the sale of a commercial real estate offering. Industry experts employ each of these based … Continue reading Three Reasons to Outsource Your CRE Marketing Needs
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