Let’s imagine you run a business. You’ve done all the “usual” things to get the word out to new customers: Email marketing, direct mailings, Social Media Posts… why you’ve even managed to snag a spot on a billboard soaring 30 feet above the interstate. So… why has your business not seen any type of ROI on the marketing investments that you’ve been making? In short, you’ve probably failed to take advantage of the power of inbound marketing.
“But I’ve never even heard of inbound marketing” you think. Relax. Even if you’re not sure what it is, there’s an excellent chance you’ve been exposed to it during the course of your own life as a consumer. Ever “attended” a webinar? Downloaded a white paper, eBook or podcast? Joined in a forum or online Q & A session? Today’s successful entrepreneurs get that way because they spend less time trying to buy, beg, and bully their way into your field of vision, and more time trying to earn your interest with these types of valuable offerings.
Common inbound marketing examples:
Forums, Blogs/Blogging, SEO, Social Bookmarking, Client / Prospect Centric Email Marketing, Research/White Papers, Q&A, Direct/Referring Links, Word of Mouth, Online Videos, Webinars, Document Sharing, Infographic, Social Networking, and so on…
What do they all have in common? For the most part, they are all inexpensive (or free) ways to draw potential clients in, so you don’t spend your time (and money) going after them. Take blogging for example. Blogs provide a valuable service because they make it easy for consumers to find experts who can answers their questions, and connect with other customers to learn about their experiences. Blog well and blog often, and you increase your likelihood of being found by people who want to learn more about what you offer. They’ll also be more likely to share what they learn with others, helping your message to spread more quickly. As a business owner, you can also benefit by using important keywords from their posts to strengthen your SEO.
Why does inbound marketing work? Well, it’s a lot like that old saying about attracting more bees with honey than with vinegar. Offer people something they want (ex: infographics, free white papers, lively forums, educational videos) and they’ll be more willing to give you what you want (a.k.a their contact information). Rather than blowing your advertising budget on “interruptive” marketing methods (annoying pop-ups, mailings people immediately drop in the circular file, commercial spots avoided via their DVR’s fast-forward function), step up your game by offering up tasty tidbits that keep them coming back for more.
If you’re new to the idea of inbound marketing, there’s no need to go it along. ML Jordan offers a wide range of commercial real estate marketing services designed to get your business noticed so you can build a better brand. Whether you require website development, graphic design services, or someone to manage your latest email marketing campaign, ML Jordan offers access a team of skilled professionals who can devise industry-leading solutions for your company’s unique needs.
Today’s consumers are very well-informed, due to the wealth of information that’s just a click away. Business owners, can take advantage of this by learning everything they can about what captures (and keeps) consumers’ attention, and designing marketing strategies around it. Inbound marketing works because free, easy-to-find content draws people in during the early stages of buying, so you have the opportunity to influence their decision-making process. Take time to connect, inform, and convince, and you’ll reap the rewards that come with increasing consumer confidence and building trust in your brand.