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By BTS Brands
When formulating a marketing plan to brand your commercial real estate business, don’t forget about your website. Some companies ignore this critical component, and it can have consequences for your business. Commercial real estate is a competitive business that’s built on customer experiences. You need to make sure you have a cohesive and responsive website that includes a consistent branding strategy to stay ahead of your competitors.
Commercial Real Estate Website Gets Just 50 milliseconds
For years, marketers have followed the 50-millisecond rule when it comes to website experiences. In short, you have just that sliver of time to impress a potential client that finds your site.
Let’s use a real-world example. Suppose you have a beautiful Twitter feed with great property pictures. However, when a potential client clicks on your website, he or she has to wait for it to load. Once they can see your site, it’s a mishmash of colors and typefaces which probably doesn’t portray the image of your brand that you would like. You may have a logo you used in the 90s on some pages. Your menu may be confusing or, the site may be unreadable on a mobile device. Now, if you were a potential client, would you think this company had their act together?
HubSpot compiled some statistics to reinforce this.
Elements Of A Cohesive Commercial Real Estate Website
A well-done, commercial real estate website with responsive web design that reflects your brand is not an option if you want to remain competitive with your commercial real estate marketing. It’s a necessity.
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