Commercial Real Estate Marketing as a Service Has Big Benefits
By BTS Brands
Taking the lead from other on-demand services, commercial real estate marketing as a service employs the same flexible, scalable, cost-saving principles. It reduces the burden on in-house resources by providing the expert resources you need to create and launch your campaigns, develop commercial real estate flyers, execute e-mail marketing campaigns, develop brand strategy and the like.
Intrigued? Here’s four big benefits to consider:
Cost savings. The commercial real estate marketing as a service model enables you to minimize head count dollars by hiring only the most essential roles for your internal team and then outsource functions for designing, building, launching and tracking, for your campaigns and other marketing activities. Employees are expensive and require recruiting, training, salaries and benefits. Marketing as a service completes the work of full time employees at a fraction of the time and costs. Beyond head count, your business should also realize savings in terms of minimizing infrastructure, hardware and software costs. That means specialized equipment, layout and design software and archival systems associate with marketing operations are eliminated. The added benefit with those efficiencies is that you get to focus more marketing strategy and brand alignment and less on tactical concerns and information technology.
Flexibility. Subscription-based marketing allows your commercial real estate company to better adapt to changing market conditions. If you want to change the focus of the project or add an additional component to a campaign – not a problem, because nothing is out of scope. Scale up or down as you please. You can forget about waiting for your agency to re-calculate costs and provide new estimates, as long as what you need falls within your tier of service, you’re ready to go. You can have the confidence that the resources you need (whatever they may be) will be available to change your objectives or adjust your game plan month over month.
Productivity Even if in-house marketing staff members have the skills required to run your marketing efforts, they often have other responsibilities, which make it hard for them to give their marketing work the attention it demands. Compounding this problem is the issue of productivity. In general, at least 1/3 of the time employees are on the clock, their focus is on un-related business activities. Commercial real estate marketing as a service can provide new levels of marketing productivity for business, because the agency is vested in helping you to maximize your marketing dollars, knowing that you can opt to move your marketing dollars elsewhere. You should also expect to see higher quality work product in addition to fast turnaround. Just make sure that your provider is a 100% commercial real estate focused marketing as a service provider.
Ability to scale Finally, with your marketing efforts working efficiently, your commercial real estate business is bound to grow. A subscription based marketing services provider gives you the ability to scale as needed, without worrying about re-negotiating contracts or doing extensive agency searches.They’ll grow with you. For instance, if you’re in the middle of a website redesign and a new investment opportunity also needs attention, a subscription-based marketing provider gives you the security of knowing that nothing is set in stone.
Product and SaaS service subscriptions have been providing value to businesses for years. Based on the success of those industries, providers of commercial real estate marketing services can help your company realize the benefits of a subscription marketing service. A new twist? Sure, but the benefits are all yours.