IS YOUR COMMERCIAL REAL ESTATE WEB PRESENCE HURTING YOUR BUSINESS?
By BTS Brands
Imagine this…I’m your target customer, typing in a keyword into my search engine trying to find your commercial real estate website or a company like yours for a service/product I need. Your website pops up within the first 5 Google search rankings. Yay, I think to myself, I found a company that sells what I need!…Or so I think. I click on your website. Your website seems to load a little slow, pictures might take a few seconds longer than I am normally seeing them load on other sites. I take a few glances but don’t see your contact number at the top header, your navigation isn’t standing out or appeal to me right away. Your content looks a bit boring and I’m not really ‘feeling it’. The ‘it’ being your web presence of course. Then BOOM, I do what no company wants their potential leads to do. Within 10 seconds of visiting your website I disengage, I click the back button and go back to my search engine to view one of your competitor’s website who also hit within the top 5 search results.
Now think about this….this actually happens, every day to nearly every business. Users see your web presence, quickly dismiss it, and move on to your competitor’s website who is offering a nearly identical service/product as you but has presented the information in a more engaging manner. The studies have been done over and over again, YOU HAVE LESS THAN *10 SECONDS* TO CAPTURE A READER’S ATTENTION ONLINE.
Are you confident that you are engaging with every lead that views your website and ultimately turning them into a customer? Is your site mobile responsive? It’s no longer about having a sparkly website. Did you know that 40% of consumers will go to a competitor if they have a bad experience with a mobile website? The lack of effective and engaging content that is visually appealing, mobile friendly and easy to navigate will cost you to lose important opportunities, like connecting with new customers.
Here at ML Jordan, we can perform a robust analysis of your current web presence, the environment of your competition and test your SEO performance to analyze your web presence strengths and weaknesses. With those findings, we provide recommendations that we can put into action to ensure that your web site is performing better than your competitors, with appealing content, and smart architecture that keeps your customers engaged.
Don’t have a commercial real estate website yet? No problem, our industry experts can custom build your website with all the bells and whistles you’re looking for. Good web presence isn’t something that can be slapped together in a weekend using a prepopulated template. It takes a lot of effort, experience and time. The entire process should be well thought out to ensure the best web experience for your end user.
We understand the intricacies of commercial real estate, as we come from this industry. We’ve put together an experienced and talented group of industry specific marketing specialists to make sure you’re taken care of every step of the way. – ML Jordan
Engaging and user friendly online presence is vital and it’s a fundamental to your businesses growth and success. Don’t be so busy working within your business that you don’t take the time to work ON your business. Let us turn your web presence goals into reality!