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By BTS Brands
Let’s talk about the difference between organic and paid advertising. What does this mean? Well, just like your smoothie – organic advertising is creating with more “natural” methods while paid advertising utilizes currency (money) to keep the platforms in business that are being utilized for the messaging. Meaning, software companies need to stay in business – they’re run through advertisements and although the traditional perception of paid advertising, is one of hesitance – I do believe that this will become a more frequently seen method of marketing.
What does this mean? Through experimenting with personal branding internally, we’ve quickly realized there’s a huge opportunity for personal advertising – especially in the real estate industry. In an industry where truly our “personal brand” is everything – shouldn’t there be a larger concentration on the quality of the marketing materials we’re presenting that sell our brand?
Do you still have hesitance towards social media? Inside of our industry, the adoption rate of social media has been slow – however, I believe we’re going to start seeing much larger pushes to tap into the large numbers of audience that use social media, mobile devices on a daily (sometimes minute) basis.
Things to understand here is the power of target marketing. Through segmentation and powerful software, your audience (whatever that is) can be easily defined.
Let’s get back to differentiating organic vs. paid advertising –Is paid advertising acceptable for branding yourself? I would begin to argue the answer to that question is yes and here’s why. Targeting. Paid advertising was bad for a while because you would end up with less than ideal lead sources. However, with the significance of data available – I do believe the messaging can be directed to an audience that wants to hear more from you without giving off the impression of “self-selling”.
When it comes to Google, I still am a firm believer of creating organic content – just because their service is designed to give answers and the best answers will always win. However, the abstracts of social media enable the opportunity to grow a following with paid advertisements.
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