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By BTS Brands
Technology, in general, is advancing at a rapid pace, and as a result, presenting new opportunities for all facets of industry. One of the most significant advancements, especially for your commercial real estate marketing is the use of drones for delivering information about a property that you can’t usually do with still photography or words alone. Incorporating drone footage into your real estate video production and even offering memorandums, literally takes you to another level.
One challenge you may find with using drones is thinking, ‘this is a simple do-it-yourself project’ for your business. When the engine light comes on in your car, or when you hear the motor make a funny clanking noise after hitting the pothole on Lilac Lane you may want to take a look inside and fix it yourself, hoping to impress your family with your mechanical skills. Realistically though, the car’s going to the shop where a certified expert will do to what he does every day, assess, locate and fix the situation. You rely on your car daily, so putting your money and your faith into a pro to get the job done is probably not something you’d think twice about
Using drones for your commercial real estate business should evoke the same sensibility. To satisfy your inner pilot, purchase a drone from the hobby store and head to the park and experiment there for fun. When you have money invested in a venture though, you want someone with the type of skills a professional photographer has, along with the technical expertise and industry experience to produce the results you need. Here are three points to consider surrounding your decision to employ a professional to harness the power of drones:
When you decide to bring your commercial real estate marketing to the next level, you can attempt the project on your own, but expect to lay out a large sum of cash and invest valuable time into training, certifying, and practicing. Alternatively, you can invest in your business the same way you invest in your car repair or any other specialized service, and find the pro that makes their living making you look good.
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