If you own a business, chances are you have at least heard of SEO. Search Engine Optimization(SEO) is a tool that helps your website rank high on search engines such as Google, Yahoo, Bing, etc.

Perhaps you haven’t thought too much about SEO, or maybe you have, but implementing it hasn’t made it to the top of your to-do list just yet.  However, SEO is one of the most important elements in an effective marketing strategy.  Here are just a few reasons why SEO matters in growing your company.

Traffic. Pure and Simple.

A well-executed SEO plan can make the difference between getting 10,000 visitors a day and 1,000 visitors a month. SEO determines on which page your business will rank on a search engine.  It’s no secret that most people rarely go past the first three pages of results, with the majority of folks stopping after the end of the first page.  Research indicates that traffic can increase by more than 50% just by being listed on the first page of a search engine! If your site isn’t currently ranking on the first page, how many potential customers are you missing?

Move Past the “Likes” and “Retweets” for Actual Conversions.

No one is doubting that social media is a great tool for creating brand awareness and developing a following for your brand. However, how many of those social media shares and pins actual convert into paying customers?  When potential clients use a search engine, the majority of the time they have a specific problem in mind, and are looking for a specific solution.  While sharing on social media may get you fans, using the right keywords will get you customers.

Measure the Effectiveness of Your Ad Spending

With the help of programs such as Google Analytics, SEO can be amazingly easy to track.  With SEO tracking, you can find out not only how many people have visited your site, but all the different ways in which they interact with your content.  You can also figure out which keywords work the best, which funnels are the most successful, and much more.

Everyone else is doing it.

Hate to pull the peer pressure card here, but you can be guaranteed that even if you aren’t using SEO, your competitors are!  If you want to be a real player in your industry, you have to use all the tools at your disposal to set your business up for success.

So now you understand why SEO matters.  Still feeling unsure about how to implement this key marketing strategy? Perhaps it’s time to call in an expert. A skilled commercial real estate marketing professional can help increase site rankings and consistently drive traffic to your site.  Another opiton is hiring a commercial real estate virtual assistants – these folks are well versed in search engine optimization, and will ensure that SEO fits in with your overall marketing and brand strategy.

No matter how great your service or product might be, unless people are seeing it, your business will not be successful.  By implementing SEO strategies today, you will definitely see growth tomorrow.