Ask any business owner and they will tell you the key to a successful company lies in the size of your mailing list. Email marketing is the most personal, direct, targeted and reliable way to connect get your listings in front of potential customers. Email marketing is also a great way to direct potential clients to your commercial real estate website. While it’s no surprise that getting prospective leads and consistent clients are crucial for business growth, many real estate professionals struggle in this area because building a strong subscriber list can be time consuming. However, it doesn’t have to be. One of the easiest ways to beef up your list is to automate your email marketing system.
Enter MailChimp. This user-friendly email marketing solution has a smooth design process, great tracking options, as well as a professional, clean, and simple ways to send newsletters, promotions, and other offers — all automatically. How can integrating MailChimp into your commercial real estate website help out your business? Here are just a few ways!
1. Small time investment for a big pay-off
As a commercial real estate broker, every moment of your day is worth money! You only have so many hours, and you want to focus on activities that will directly increase your profits. You do not want to spend your day trying to figure out how to put together a newsletter design or manually add interested prospects to your marketing list. MailChimp offers pre-made sign up forms that you can easily embed into your website or blog as well as pre-made design templates. In minutes you can set up a sign-up form, confirmation page, and welcome email that will go out in an automated sequence. You save time while immediately setting the foundation for a great client experience.
2. Automatically share content and direct traffic to your Commercial Real Estate Website
By now, you’ve been in the commercial real estate marketing game long enough to know that to maximize your reach, you must leverage the power of social media. MailChimp makes linking up social media easier than ever. You can program your settings so that certain blog posts, newsletters, promotions, or offers are automatically shared via Facebook and Twitter. Additionally, you can create custom re-usable templates that feature all of your social media icons in one place. Link other social media sites such Instagram, YouTube, Pinterest, and LinkedIn so that your commercial real estate business will have the ability to reach potential clients on multiple platforms.
3. Retain loyal clients
Most commercial real estate business growth comes from repeat clients who have already invested once in your services. Additionally, with the options to segment your lists into groups, you can direct certain marketing and promotional emails to different sub-groups. This targeting can be set up to automatically deliver reminders when you’d like clients to start thinking about using your services again, or if you’d like to send out a special email campaign on a recent deal.
To grow a successful commercial real estate business, you must have measurable systems in place to continuously fill the pipeline and build your pool of potential clients, but do not take up more of your time and energy once business starts booming. MailChimp is a well-designed, easy-to-use email marketing tool, with automation guaranteed to make it simple and straight forward to manage and increase your subscriber list. And best of all, it’s free to try. Can you really ask for more?