Give Your Commercial Real Estate Website a Checkup
You are one of the best at what you do. You’re considered a thought leader among your peers and in your business community, but lately you notice that traffic to your website is stagnating. Your commercial real estate marketing program is running … Continue reading Give Your Commercial Real Estate Website a Checkup
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More Real Estate Advertising Ideas Than You’ll Ever Need
It seems the quest for new real estate advertising ideas is never ending as businesses strive to have their offerings reach prospective customers. A recent Google search on “commercial real estate advertising ideas” yielded 4.2 million results. That’s a lot … Continue reading More Real Estate Advertising Ideas Than You’ll Ever Need
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Moving From Plans to Action With the Right Tactics – Who Do You Contact?
Action!” yells the director when he wants the crowd of actors standing around the sound stage to transform from everyday people into characters that deliver the story of the movie being filmed. Moving from planning to execution of your commercial … Continue reading Moving From Plans to Action With the Right Tactics – Who Do You Contact?
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Give Thanks, Nurture Leads and Close More Sales
As a commercial real estate professional, there are no Black Friday specials that pertain to your business. Surviving Thanksgiving, for you, does not mean sending of emails with subject lines stressing urgency in striking a deal before it’s “too late.” No … Continue reading Give Thanks, Nurture Leads and Close More Sales
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Getting Found Online in 4 Easy Steps for Commercial Real Estate Websites
I think at this point it’s fairly self-explanatory the benefits to having an online presence. But are you being found? You can have a beautiful web presence but if it’s not being visited it’s not really serving a purpose. Before … Continue reading Getting Found Online in 4 Easy Steps for Commercial Real Estate Websites
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Drip Still Relevant In Commercial Real Estate Marketing
Emails and drip marketing campaigns may sound archaic and boring in a world that is seemingly dominated by social media. But email marketing is still one of the best ways to reach potential clients—that is, if you do it right. About two-thirds … Continue reading Drip Still Relevant In Commercial Real Estate Marketing
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Newsletters Pivotal in CRE Marketing
Generating interest in your commercial real estate offerings is easier once you get your audience to buy into your real estate brand. When your audience is invested in you, it means they have invited you into their world and are … Continue reading Newsletters Pivotal in CRE Marketing
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Four Components of a Rock Solid Social Strategy
About 76% of Americans who go online use social media according to Smart Insights. However, social media is not used just for sharing family pictures and funny memes. Businesses, including commercial real estate companies, are using these tools as a way to … Continue reading Four Components of a Rock Solid Social Strategy
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A Good OM (Offering Memorandum) is a Confidence Builder
Your commercial real estate marketing materials like real estate flyers and commercial real estate signs establish your brand and generally provide an overview of your business. An offering memorandum, on the other hand, should drive sales. While these are typically used for investment … Continue reading A Good OM (Offering Memorandum) is a Confidence Builder
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Flighting, The Shortest Route to Your Commercial Real Estate Marketing Goals
One of the more interesting things about air travel is the concept of great circle flying. There’s a whole realm of mathematics that deals with idea of the great circle, which is based on the notion of a geometric plane … Continue reading Flighting, The Shortest Route to Your Commercial Real Estate Marketing Goals
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Outsource Content Creation To Stay Relevant
Have you ever searched for information online only to find all of the content is several years old? For example, you want information on the available commercial real estate properties in a city or state. Unfortunately, the only information you … Continue reading Outsource Content Creation To Stay Relevant
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Print Marketing is as Relevant as Ever
As you sit with your team creating your budget for the upcoming fiscal year you’ll try to determine what kind of funds you will allocate to marketing your commercial real estate company. Breaking it down further, you’ll need to decide … Continue reading Print Marketing is as Relevant as Ever
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