Direct Mail is Still Great for Commercial Real Estate Lead Generation
Think about the last time you received a piece of mail from the postal service that made you stop, free the piece from its envelope and then really want to read it. Perhaps it was a personal letter or maybe … Continue reading Direct Mail is Still Great for Commercial Real Estate Lead Generation
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Design Consistency Critical for Commercial Real Estate Marketing Success
Have you ever noticed how you associate marketing from companies like Apple, Target or Best Buy with their respective brands before you even see their logo or read their brand name? That’s because those companies are experts at ensuring consistent … Continue reading Design Consistency Critical for Commercial Real Estate Marketing Success
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Tackling Customer Needs in the Commercial Real Estate Industry
Imagine knowing you need to get from Point A to Point B, but you can’t even find Point A. For many commercial real estate companies, that’s how it feels when it comes to marketing their business. It’s also why clever … Continue reading Tackling Customer Needs in the Commercial Real Estate Industry
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The Right Marketing Team Can Help You Showcase Your Firm
You rely on your commercial real estate marketing to create the best impression of your firm with your clients and prospects. You need each interaction to be articulate, pertinent, and ultimately generate the biggest return on your investment by reinforcing … Continue reading The Right Marketing Team Can Help You Showcase Your Firm
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Three C’s Your Commercial Real Estate Marketing Plan Needs to Address
f even just a few years ago, you could predict what the future held, how would you have changed your commercial real estate marketing plan? Imagine if you could have known with certainty which product type would be the next “hot” … Continue reading Three C’s Your Commercial Real Estate Marketing Plan Needs to Address
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Create New Relationships by Marketing Commercial Real Estate Success
When you get down to it, marketing commercial real estate is about building relationships. Sure, there’s plenty of 21st-century whiz-bang technology that can be used in that pursuit as well as tried and true traditional methods like real estate postcards, property signage and monthly real … Continue reading Create New Relationships by Marketing Commercial Real Estate Success
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Content and Social; One-two punch for Commercial Real Estate Marketing
Google Books has a pretty neat tool, Ngram Viewer, that graphs the number of occurrences of a word or phrase in literature over a period of time. The program does not provide a complete portrayal because it relies on public … Continue reading Content and Social; One-two punch for Commercial Real Estate Marketing
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Outsourcing Marketing is Cost Effective Marketing
As the commercial real estate industry grows and becomes more technologically advanced, your marketing needs to keep pace. However, keeping up without impacting staff and budgets can be difficult. The truth is, without expanding the number of hours you or your team … Continue reading Outsourcing Marketing is Cost Effective Marketing
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Re-imagine Talent With A Virtual Marketing Team
Isn’t it strange how movie studios and producers insist on remaking movies that were, when first produced, actually pretty good—or at least enjoyable? According to Entertainment Tonight, there are at least 22 reasonably popular movies that are being remade right now … Continue reading Re-imagine Talent With A Virtual Marketing Team
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Working With Your Real Estate Virtual Assistant
As your business has grown and your day-to-day operations have become more complex, it’s probably the case that your time and resources have, at times, been stretched. It’s nerve-wracking when you realize you just won’t make it to the bottom … Continue reading Working With Your Real Estate Virtual Assistant
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Commercial Real Estate Marketing as a Service Has Big Benefits
Taking the lead from other on-demand services, commercial real estate marketing as a service employs the same flexible, scalable, cost-saving principles. It reduces the burden on in-house resources by providing the expert resources you need to create and launch your … Continue reading Commercial Real Estate Marketing as a Service Has Big Benefits
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Commercial Real Estate Marketing is an All-The-Time Thing
If you’ve been in the commercial real estate business even a short while, you’ve undoubtedly seen or heard reference to that famous scene from the movie Glengarry Glen Ross where Alec Baldwin is absolutely emphatic about the need to “always … Continue reading Commercial Real Estate Marketing is an All-The-Time Thing
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