LinkedIn is a Marketing Must for Commercial Real Estate Professionals
Unlike most other social media sites, LinkedIn is geared specifically to building business relationships. According to the company, LinkedIn connects the world’s professionals to make them more productive and successful. With a claim like that, it’s hard to imagine why … Continue reading LinkedIn is a Marketing Must for Commercial Real Estate Professionals
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Managing Virtual Employees: Five Keys to Accountability, Productivity and Collaboration
In most situations, the classic business operator would have a preference towards managing a staff in person as opposed to virtually. However, during times of social distancing, businesses around the world are turning to technology to help alleviate the inability … Continue reading Managing Virtual Employees: Five Keys to Accountability, Productivity and Collaboration
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Lease Abstracts, Essential for Real Estate Acquisitions and Property Management
It almost seems apropos that when you do a Google search on the word legalese that the definition that’s returned is “the formal and technical language of legal documents that is often hard to understand.” Often hard to understand! With a definition … Continue reading Lease Abstracts, Essential for Real Estate Acquisitions and Property Management
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Commercial Real Estate Websites and Reasons Why You Need One
Commercial Real Estate Websites are a great way to boost your CRE business, essential in the age of the fast-paced digital economy. You’re likely aware of (and probably use) advertising methods like traditional media and good, old-fashioned word-of-mouth. But to … Continue reading Commercial Real Estate Websites and Reasons Why You Need One
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Is Direct Mail Dead? Not Even Close!
In the age of the Internet, phones that double as computers, mobile apps, email marketing, and of course, social media, the notion of sending direct mail the old fashioned way may seem a bit, well, old fashioned. However, as social media feeds and email … Continue reading Is Direct Mail Dead? Not Even Close!
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Make Blogging a Lead Generation Machine
Lead generation is one of the most daunting tasks in any business and commercial real estate is no exception. You don’t want a list that is outdated or includes cold leads. One marketing strategy brings hot leads to you and … Continue reading Make Blogging a Lead Generation Machine
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How to Create Great Content for Your Commercial Real Estate Website
Developing great content for your commercial real estate website doesn’t have to be difficult. In fact, by applying a few simple principles you can easily begin to create great content that will increase traffic to your site, and set yourself … Continue reading How to Create Great Content for Your Commercial Real Estate Website
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Logo Psychology In Commercial Real Estate Marketing
The scene: Marketing 257 at the state college, Anytown USA The assignment: Based on the chapter reading and the in-class discussion, develop a logo for a new brand from one of three product categories: a chocolate bar, jeans, or sunglasses … Continue reading Logo Psychology In Commercial Real Estate Marketing
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Time for An SEO Checkup
One of the biggest mistakes that commercial real estate professionals make, including marketers and webmasters, is considering search engine optimization (SEO) a one-and-done activity. Doing SEO correctly requires tireless dedication to continually improving search results. In the commercial real estate industry, building … Continue reading Time for An SEO Checkup
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4 Ways to Rethink Commercial Real Estate Postcards
Have you thought about commercial real estate postcards lately? That’s right, the time tested real estate direct mail marketing technique. While definitely not as mainstream today as inbound marketing, real estate social media or search engine optimization, this simple marketing tactic … Continue reading 4 Ways to Rethink Commercial Real Estate Postcards
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LinkedIn Can Expand Your Horizons
Commercial real estate, unlike some businesses today, is still driven through relationship building. Sometimes, those relationships are built by marketing your successes, but most of the time it’s done by meeting new people and by maintaining the connections with the people … Continue reading LinkedIn Can Expand Your Horizons
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LinkedIn, Business Class Networking & Connecting
It seems as though no person, of any age, remembers a time before social media. Just as Moore’s law describes how the doubling of transistors within an integrated circuit attest to the driving forces of technological and social change, so … Continue reading LinkedIn, Business Class Networking & Connecting
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