We like the order that structure provides. That preference is seen in the way newspapers are written with an inverted pyramid or how blog articles, like this one, incorporate skimmable copy and sub-heads in bold, for instance. So, it stands … Continue reading Better Real Estate Newsletters Need Structure

There’s hardly a business journal or company blog that you open these days that doesn’t include some reference to big data. In case you’re thinking it, yes, even those dealing with commercial real estate. Included in those articles are details about … Continue reading Big-ish Data for Your Commercial Real Estate Business

Like many businesses, your website is probably at the heart of your commercial real estate marketing program.  You’ve probably got the basics covered and your site has likely proven to be a great place to showcase properties, post your mission … Continue reading Best Practices for Commercial Real Estate Website Design

One of the most controllable assets business managers possess is their team. To be successful, it’s imperative to put the right team member in the in the right position in order to yield profitability and results. While you work hard … Continue reading Be More Productive with A Marketing Virtual Assistant

Success in commercial real estate means achieving and surpassing investment, sales, and leasing goals and ultimately producing results that positively affect your bottom line.  One strategy that’s proven to help in the attainment of this success is to position yourself, … Continue reading Become a Commercial Real Estate Thought Leader

If you’re considering publishing a real estate newsletter for your business, then put aside the old clichés of what that might look like. Today’s commercial real estate newsletters are designed to be relationship builders that educate readership about the industry, your … Continue reading A Renewed Case for Real Estate Newsletters

The ability to conduct relevant, accurate and timely commercial real estate research can be the differentiating factor between a flourishing firm and one scrambling to pick up new business. The imperative need to be in the know carries additional weight when considering … Continue reading Approaching Commercial Real Estate Research

Marketing is one of those tricky disciplines that incorporates both art and science. While the relative ease of access to social channels and the scads of free marketing tools may make it seem easy, good online marketing takes work. Business owners … Continue reading 5 Tips for Improving Online CRE Marketing