What is SEO? Strategies for the Commercial Real Estate Industry
Have you heard the term “SEO” lately? It’s likely you have, it’s being thrown around by pretty much anyone with minimal technological familiarity. However, do you understand what it means or why it’s relevant? In this short article we’ll define … Continue reading What is SEO? Strategies for the Commercial Real Estate Industry
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Why Does SEO Matter?
If you own a business, chances are you have at least heard of SEO. Search Engine Optimization(SEO) is a tool that helps your website rank high on search engines such as Google, Yahoo, Bing, etc. Perhaps you haven’t thought too much … Continue reading Why Does SEO Matter?
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Why Commercial Real Estate Templates are a Must for Your Firm
The science of familiarityIt turns out, a lot of research has been done on the topic of familiarity. Humans instinctively sort and classify things to create logical orders and make sense of inputs. Things that are common or familiar are … Continue reading Why Commercial Real Estate Templates are a Must for Your Firm
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Why You Need a Commercial Real Estate Marketing Plan
I awoke this morning with football filling my brain. Maybe it’s because the start of the 2016 season is just weeks away and we’ll get to re-live Super Bowl 50 when the Carolina Panthers take on the Denver Broncos, albeit … Continue reading Why You Need a Commercial Real Estate Marketing Plan
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Why Your Commercial Real Estate Business Needs a Responsive Website
If you are like the more than 65% of Americans who own a smartphone, chances are, you are reading this post from your phone, rather than a laptop or desktop. It’s no secret that smartphones have dominated web browsing. People … Continue reading Why Your Commercial Real Estate Business Needs a Responsive Website
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Create New Relationships by Marketing Commercial Real Estate Success
When you get down to it, marketing commercial real estate is about building relationships. Sure, there’s plenty of 21st-century whiz-bang technology that can be used in that pursuit as well as tried and true traditional methods like real estate postcards, property signage and monthly real … Continue reading Create New Relationships by Marketing Commercial Real Estate Success
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Content and Social; One-two punch for Commercial Real Estate Marketing
Google Books has a pretty neat tool, Ngram Viewer, that graphs the number of occurrences of a word or phrase in literature over a period of time. The program does not provide a complete portrayal because it relies on public … Continue reading Content and Social; One-two punch for Commercial Real Estate Marketing
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Outsourcing Marketing is Cost Effective Marketing
As the commercial real estate industry grows and becomes more technologically advanced, your marketing needs to keep pace. However, keeping up without impacting staff and budgets can be difficult. The truth is, without expanding the number of hours you or your team … Continue reading Outsourcing Marketing is Cost Effective Marketing
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Re-imagine Talent With A Virtual Marketing Team
Isn’t it strange how movie studios and producers insist on remaking movies that were, when first produced, actually pretty good—or at least enjoyable? According to Entertainment Tonight, there are at least 22 reasonably popular movies that are being remade right now … Continue reading Re-imagine Talent With A Virtual Marketing Team
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A Video Offering Memorandum Makes A Great Impression
You never get a second chance to make a good first impression. This idiom holds true for every business encounter, particularly in commercial real estate marketing. Whether you are meeting the love of your life or storming the boardroom to … Continue reading A Video Offering Memorandum Makes A Great Impression
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Contact Collection is Key for CRE Marketing
Let’s face it, collections of any kind are usually dust accumulators. Through lack of use, poor storage methods or just general negligence, most collectors, whether they curate records, figurines, military memorabilia or hotel room keys wrestle with the deteriorating effects of dust. Despite the … Continue reading Contact Collection is Key for CRE Marketing
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Considerations for Real Estate Email Marketing Platforms
As consumers, we love choices. The opportunity to pick between options is somehow gratifying to us. Sociologists have referred to this desire to pick that “just-right” choice as the Goldilocks syndrome and it applies to our decision making on everything … Continue reading Considerations for Real Estate Email Marketing Platforms
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