The 5 Pillars of Commercial Real Estate Marketing
The trick to great returns on email is making sure you do it right. Make sure that recipients have opted-in to receive email from you and be sure to segment this list. Research has shown that segmented campaigns can be … Continue reading The 5 Pillars of Commercial Real Estate Marketing
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Web Conversion Techniques to Turn Visitors into Clients
For some reason, your commercial real estate website is attracting a fewer number of prospects than expected. Something is amiss, but you just can’t put your finger on it. It’s time to step back and consider five simple strategies which can transform a tired … Continue reading Web Conversion Techniques to Turn Visitors into Clients
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How Trends Should Guide Your Commercial Real Estate Marketing Plan
An orange is a great representation of how you might look at the commercial real estate market. As a whole, this sunny-colored fruit represents all of the business that you could do, but when we peel it and open it … Continue reading How Trends Should Guide Your Commercial Real Estate Marketing Plan
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How to Establish Commercial Real Estate Branding
What is the difference between real estate branding and commercial real estate marketing, and how do you create value that drives sales? Let’s take a look at one of the most recognizable global brands, Coca-Cola as an example, to find … Continue reading How to Establish Commercial Real Estate Branding
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Why Hire a Commercial Real Estate Virtual Assistant?
Thanks to your stellar marketing efforts, your business has grown. Unfortunately, even though your profits have doubled, your to-do list has tripled. And, while you are loving the success, you are not loving the extra time it is taking to … Continue reading Why Hire a Commercial Real Estate Virtual Assistant?
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Why Your Commercial Real Estate Website Should Integrate MailChimp
Ask any business owner and they will tell you the key to a successful company lies in the size of your mailing list. Email marketing is the most personal, direct, targeted and reliable way to connect get your listings in front … Continue reading Why Your Commercial Real Estate Website Should Integrate MailChimp
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How to Develop a Commercial Real Estate Offering Memorandum
Among the various real estate flyers and brochures you need to run your business, none are so closely tied to new revenue as the offering memorandum. Sure, your marketing brochures and other materials establish your brand and generally provide an overview of … Continue reading How to Develop a Commercial Real Estate Offering Memorandum
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How to Design a Commercial Real Estate Logo
You’ve got your business name. Products and services are all squared away, content developed, and you are even ready to move forward with building your commercial real estate website and launching your commercial real estate marketing campaigns. All that’s needed … Continue reading How to Design a Commercial Real Estate Logo
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Commercial Real Estate Marketing 12 Must Have Skills for a Commercial Real Estate Marketing Assistant
You’ve probably have a pretty good idea of how you want to market your commercial real estate business. Your plans may even include hiring a marketing assistant to help you execute on your vision. With so many marketing resources available … Continue reading Commercial Real Estate Marketing 12 Must Have Skills for a Commercial Real Estate Marketing Assistant
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Your Real Estate Marketing Plan – Simplified
French author, Antoine de Saint-Exupéry, once said that “a goal without a plan is just a wish”. If you have been thinking about creating or updating your real estate marketing plan, you may want to consider the writer’s words. Too often … Continue reading Your Real Estate Marketing Plan – Simplified
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6 Keys to Designing & Developing a Dynamic Commercial Real Estate Website
Your commercial real estate website is the digital front door to your business, and if location is the key to the commercial real estate business, then technology is the key to a successful commercial real estate website. New and innovative technologies are … Continue reading 6 Keys to Designing & Developing a Dynamic Commercial Real Estate Website
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Organic vs. Paid Advertising
Let’s talk about the difference between organic and paid advertising. What does this mean? Well, just like your smoothie – organic advertising is creating with more “natural” methods while paid advertising utilizes currency (money) to keep the platforms in business … Continue reading Organic vs. Paid Advertising
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