f even just a few years ago, you could predict what the future held, how would you have changed your commercial real estate marketing plan? Imagine if you could have known with certainty which product type would be the next “hot” … Continue reading Three C’s Your Commercial Real Estate Marketing Plan Needs to Address

Do you know that saying, all roads lead to Rome?  It’s based off of the ancient Roman road system where roads radiated from the capital of Rome. True story.  Well, the same is true about your commercial real estate website.  … Continue reading Tips for Generating Leads with Your Commercial Real Estate Website

Every landlord, broker and agent knows that vacancies are bad. Fortunately, over the last five years, the commercial real estate industry has experienced a fairly stable level of vacancies. However, according to research firm REIS, Inc., office vacancy rates have been … Continue reading Use Social Media to Go Farther With Your Commercial Real Estate Marketing

Your commercial real estate world depends on your brokers, investors, and managers buying into the fact that you are a thought leader in this field. You need to demonstrate that your knowledge of the industry is comprehensive, but if you’re not focusing … Continue reading Using Your Social Media Accounts The Right Way

Have you heard the term “SEO” lately? It’s likely you have, it’s being thrown around by pretty much anyone with minimal technological familiarity. However, do you understand what it means or why it’s relevant? In this short article we’ll define … Continue reading What is SEO? Strategies for the Commercial Real Estate Industry

If you own a business, chances are you have at least heard of SEO. Search Engine Optimization(SEO) is a tool that helps your website rank high on search engines such as Google, Yahoo, Bing, etc. Perhaps you haven’t thought too much … Continue reading Why Does SEO Matter?

The science of familiarityIt turns out, a lot of research has been done on the topic of familiarity. Humans instinctively sort and classify things to create logical orders and make sense of inputs. Things that are common or familiar are … Continue reading Why Commercial Real Estate Templates are a Must for Your Firm

I awoke this morning with football filling my brain. Maybe it’s because the start of the 2016 season is just weeks away and we’ll get to re-live Super Bowl 50 when the Carolina Panthers take on the Denver Broncos, albeit … Continue reading Why You Need a Commercial Real Estate Marketing Plan