If you are like the more than 65% of Americans who own a smartphone, chances are, you are reading this post from your phone, rather than a laptop or desktop. It’s no secret that smartphones have dominated web browsing. People … Continue reading Why Your Commercial Real Estate Business Needs a Responsive Website

When you get down to it, marketing commercial real estate is about building relationships. Sure, there’s plenty of 21st-century whiz-bang technology that can be used in that pursuit as well as tried and true traditional methods like real estate postcards, property signage and monthly real … Continue reading Create New Relationships by Marketing Commercial Real Estate Success

Google Books has a pretty neat tool, Ngram Viewer, that graphs the number of occurrences of a word or phrase in literature over a period of time. The program does not provide a complete portrayal because it relies on public … Continue reading Content and Social; One-two punch for Commercial Real Estate Marketing

As the commercial real estate industry grows and becomes more technologically advanced, your marketing needs to keep pace. However, keeping up without impacting staff and budgets can be difficult. The truth is, without expanding the number of hours you or your team … Continue reading Outsourcing Marketing is Cost Effective Marketing

Isn’t it strange how movie studios and producers insist on remaking movies that were, when first produced, actually pretty good—or at least enjoyable? According to Entertainment Tonight, there are at least 22 reasonably popular movies that are being remade right now … Continue reading Re-imagine Talent With A Virtual Marketing Team

You never get a second chance to make a good first impression. This idiom holds true for every business encounter, particularly in commercial real estate marketing. Whether you are meeting the love of your life or storming the boardroom to … Continue reading A Video Offering Memorandum Makes A Great Impression

Let’s face it, collections of any kind are usually dust accumulators.  Through lack of use, poor storage methods or just general negligence, most collectors, whether they curate records, figurines, military memorabilia or hotel room keys wrestle with the deteriorating effects of dust. Despite the … Continue reading Contact Collection is Key for CRE Marketing

As consumers, we love choices. The opportunity to pick between options is somehow gratifying to us. Sociologists have referred to this desire to pick that “just-right” choice as the Goldilocks syndrome and it applies to our decision making on everything … Continue reading Considerations for Real Estate Email Marketing Platforms