Email marketing isn’t going away and email newsletters are becoming more popular and more important than ever. Crafted the right way, commercial real estate newsletters help drive sales, expose your brand, drive traffic to your website, create virtual awareness of your offerings … Continue reading COMMERCIAL REAL ESTATE SCHEDULED NEWSLETTERS: THE PURPOSE AND THE POTENTIAL

If you’ve ever used an email marketing campaign to highlight listings, solicit investors or stay in touch with your existing clients, you’re probably aware of how effective this type of commercial real estate marketing program can be. You’re probably also aware … Continue reading Complement Your Commercial Real Estate Email Marketing

Your website needs a Commercial Real Estate Blog. If you just let out an exasperated sigh at the thought of having a Commercial Real Estate Blog, this article is for you. Blogging is not a new strategy. It’s one of the tried … Continue reading To blog or not to blog… There isn’t a question.

As your business has grown and your day-to-day operations have become more complex, it’s probably the case that your time and resources have, at times, been stretched. It’s nerve-wracking when you realize you just won’t make it to the bottom … Continue reading Working With Your Real Estate Virtual Assistant

Taking the lead from other on-demand services, commercial real estate marketing as a service employs the same flexible, scalable, cost-saving principles. It reduces the burden on in-house resources by providing the expert resources you need to create and launch your … Continue reading Commercial Real Estate Marketing as a Service Has Big Benefits

There was an article published recently entitled “How many leads do you really need?”. The article’s title is evocative for any business person looking to generate leads for their business. It makes the reader stop and ask, “How could there … Continue reading You Created Commercial Real Estate Leads, So What’s Next?

If you’ve been in the commercial real estate business even a short while, you’ve undoubtedly seen or heard reference to that famous scene from the movie Glengarry Glen Ross where Alec Baldwin is absolutely emphatic about the need to “always … Continue reading Commercial Real Estate Marketing is an All-The-Time Thing

The commercial real estate experts from twenty to thirty years ago relied on their Rolodex to encompass all of the information that drove their relationship building activities. During that time, name, phone number, favorite restaurant, and family information was the … Continue reading Your CRM System is More than Just a Rolodex