There’s no question that commercial real estate flyers and real estate brochures are still a very important part of how businesses in our industry market their properties and investment opportunities.  While it seems somewhat unusual in this day and age to … Continue reading 6 Essential Considerations for Commercial Real Estate Flyers

Everything a person or a business does online creates a digital footprint that can be traced. And, it’s not just what we do on our social media pages or websites. Our digital footprint includes everything that is said or posted … Continue reading Managing the Digital Presence of Your CRE Company

Ever notice just how many statistics are used in sports? Look at Tim Tebow, for instance, who recently joined the New York Mets organization to vie for a spot in the major leagues. He’s barely joined the organization and he … Continue reading Monitor Your Commercial Real Estate Marketing Campaign, Then Tweak It

At some point during the year, just about every business goes through a process of evaluating what’s been accomplished. For public companies, that usually happens at the end of the fiscal year, as shareholders and other stakeholders anxiously await earning … Continue reading Setting Goals is a MUST for Great Real Estate Marketing Plans

You are one of the best at what you do. You’re considered a thought leader among your peers and in your business community, but lately you notice that traffic to your website is stagnating. Your commercial real estate marketing program is running … Continue reading Give Your Commercial Real Estate Website a Checkup

It seems the quest for new real estate advertising ideas is never ending as businesses strive to have their offerings reach prospective customers. A recent Google search on “commercial real estate advertising ideas” yielded 4.2 million results. That’s a lot … Continue reading More Real Estate Advertising Ideas Than You’ll Ever Need

Action!” yells the director when he wants the crowd of actors standing around the sound stage to transform from everyday people into characters that deliver the story of the movie being filmed. Moving from planning to execution of your commercial … Continue reading Moving From Plans to Action With the Right Tactics – Who Do You Contact?

As a commercial real estate professional, there are no Black Friday specials that pertain to your business. Surviving Thanksgiving, for you, does not mean sending of emails with subject lines stressing urgency in striking a deal before it’s “too late.” No … Continue reading Give Thanks, Nurture Leads and Close More Sales