Let’s talk about the difference between organic and paid advertising. What does this mean? Well, just like your smoothie – organic advertising is creating with more “natural” methods while paid advertising utilizes currency (money) to keep the platforms in business … Continue reading Organic vs. Paid Advertising

“Where will I get my next lead?” This is a question you likely ask yourself every day. When it comes to commercial real estate lead generation, your business needs fresh prospects and opportunities flowing to you on an ongoing basis to … Continue reading Commercial Real Estate Lead Generation 101 – Go Where Your Clients Are

Facebook. Twitter. Instagram. LinkedIn. Pinterest. It seems that the list of social media is ever growing. It’s no secret that social media is a key aspect of a successful marketing strategy, but just how much time should a business be … Continue reading How Much Time Should Your Business Spend On Social Media

You’re starting a new brokerage shop, fantastic! I want to equip you with a SEVEN-STEP marketing plan to get you ramped up as quickly as possible. Let’s set the stage with a scenario we hear ALL the time. “My partner … Continue reading Marketing Plan for New Real Estate Companies

Let’s imagine you run a business. You’ve done all the “usual” things to get the word out to new customers: Email marketing, direct mailings, Social Media Posts… why you’ve even managed to snag a spot on a billboard soaring 30 … Continue reading How Can Inbound Marketing Help Your Real Estate Business?

You really can’t be in the business of any kind today without a website.  However, websites and great commercial real estate websites are two different things.  To understand just what goes into a great website for this industry, we researched … Continue reading 10 Key Components Great Commercial Real Estate Websites Have in Common

Producing high quality, engaging, useful commercial real estate blog content is the easiest way to grow your online presence and set yourself up as a commercial real estate thought leader. With so many commercial real estate websites online today, prospects … Continue reading Grow Your Commercial Real Estate Business with Great Content

I was car shopping recently. It’s an activity that I don’t particularly enjoy. For me, cars are a utility. Something that I need to own in order to live a modern, suburban lifestyle. It is a means of getting me … Continue reading 6 Must Haves for a Great Commercial Real Estate Marketing Package