What is the difference between real estate branding and commercial real estate marketing, and how do you create value that drives sales? Let’s take a look at one of the most recognizable global brands, Coca-Cola as an example, to find … Continue reading How to Establish Commercial Real Estate Branding

Thanks to your stellar marketing efforts, your business has grown. Unfortunately, even though your profits have doubled, your to-do list has tripled. And, while you are loving the success, you are not loving the extra time it is taking to … Continue reading Why Hire a Commercial Real Estate Virtual Assistant?

Ask any business owner and they will tell you the key to a successful company lies in the size of your mailing list. Email marketing is the most personal, direct, targeted and reliable way to connect get your listings in front … Continue reading Why Your Commercial Real Estate Website Should Integrate MailChimp

Among the various real estate flyers and brochures you need to run your business, none are so closely tied to new revenue as the offering memorandum. Sure, your marketing brochures and other materials establish your brand and generally provide an overview of … Continue reading How to Develop a Commercial Real Estate Offering Memorandum

You’ve got your business name. Products and services are all squared away, content developed, and you are even ready to move forward with building your commercial real estate website and launching your commercial real estate marketing campaigns. All that’s needed … Continue reading How to Design a Commercial Real Estate Logo

You’ve probably have a pretty good idea of how you want to market your commercial real estate business.  Your plans may even include hiring a marketing assistant to help you execute on your vision.  With so many marketing resources available … Continue reading Commercial Real Estate Marketing 12 Must Have Skills for a Commercial Real Estate Marketing Assistant

French author, Antoine de Saint-Exupéry, once said that “a goal without a plan is just a wish”. If you have been thinking about creating or updating your real estate marketing plan, you may want to consider the writer’s words. Too often … Continue reading Your Real Estate Marketing Plan – Simplified

Your commercial real estate website is the digital front door to your business, and if location is the key to the commercial real estate business, then technology is the key to a successful commercial real estate website. New and innovative technologies are … Continue reading 6 Keys to Designing & Developing a Dynamic Commercial Real Estate Website