Economist, researcher, and teacher, Michael Porter, once said, “The essence of strategy is choosing what not to do.” When it comes to developing a strategy for your commercial real estate company, nothing could be truer. Today we have so many … Continue reading Rethinking Your Commercial Real Estate Marketing Strategy

Inbound marketing is a process you should be using in promoting your commercial real estate offerings.  With a little investment of time and effort, it enables you to reap value by demonstrating your expertise and knowledge of the market. Inbound marketing’s … Continue reading Keeping Your Content Current is Critical

With your commercial real estate marketing plan created, reviewed and socialized with your team, you’re ready to move onto the next step of plan development and follow through. That means taking a closer look at who it is you’re going … Continue reading Targeting Your Commercial Real Estate Market and Who Meets the Criteria

Imagine this…I’m your target customer, typing in a keyword into my search engine trying to find your commercial real estate website or a company like yours for a service/product I need. Your website pops up within the first 5 Google … Continue reading IS YOUR COMMERCIAL REAL ESTATE WEB PRESENCE HURTING YOUR BUSINESS?

Marketing is time-consuming, and it can be expensive. One of the best ways for commercial real estate companies to save both time and money is to utilize templates for their marketing materials. These templates will also benefit your company in … Continue reading Templates and Branding for CRE

The trick to great returns on email is making sure you do it right.  Make sure that recipients have opted-in to receive email from you and be sure to segment this list.  Research has shown that segmented campaigns can be … Continue reading The 5 Pillars of Commercial Real Estate Marketing

For some reason, your commercial real estate website is attracting a fewer number of prospects than expected. Something is amiss, but you just can’t put your finger on it. It’s time to step back and consider five simple strategies which can transform a tired … Continue reading Web Conversion Techniques to Turn Visitors into Clients

An orange is a great representation of how you might look at the commercial real estate market. As a whole, this sunny-colored fruit represents all of the business that you could do, but when we peel it and open it … Continue reading How Trends Should Guide Your Commercial Real Estate Marketing Plan